How to Brand a Website: For Long Term Success

This post will guide the reader on how to brand a website. This is one of the important things that will make or break the expansion and growth of a company or small business individual.

What is a Brand Website

Nowadays, products and services are usually searched online. A brand website is the representation or extension of a company or individual in cyberspace. There is a saying that “a business without a sign is a sign of no business”. This saying is absolutely right in the business world, a company or individual without an online presence is a sign of isolation and does not want to offer its contents, goods, and services to the public.

What are the Essentials of a Brand?

1. A brand must have a domain name that is short and easy to remember. It must not have hyphens or unnecessary characters. Look at some of the famous and successful brands such as Google.com, Apple.com, Samsung.com, Baidu.com, and etc., they all have a domain name that is easy to type in the web browser URL.
   
2. A website must be registered under the “.com” domain name.
   
   Common people think that having a “.com” domain name appears to be a legitimate address of a commercial entity and has other domain names such as .net, .org, .co, .xyz, .biz, .info, and etc. are considered as untrusted sites.
3. Must use a clean and responsive website template when viewed on desktop, tablet, and smartphone. The proper blending of colors defines the mood of the theme. User experience is what matters most, website design is only secondary.
   
4. Must have consistent logo, favicon, and banner signs to differentiate it from other websites or brands.
   
5. Must have social media presence and community manager/s to interact with subscribers or target customers. Facebook, Twitter, Instagram, and Youtube are some of the basic social media tools to integrate with the brand website.
   
   
6. Must have a good canonical URL structure and sitemap setting for search engines.
7. It must have the potential to scale up and can market itself by having quality products, good service, informational content.

Why Brands Fail Online?

The online presence of a brand doesn’t guarantee success. To be successful, site owners must implement the essential tools properly and observe an ethical marketing strategy. Backtesting and analyzing site visitors’ behavior should not be overlooked.

Building a website from scratch to create a brand is the main goal of this blog.